Introduction: Why are advertising service providers important in Vietnam?

“For businesses that are considering or have entered the Vietnamese market, digital marketing is the key to success.

However, understanding the social media culture, specific consumer behavior here and implementing effective advertising campaigns is not simple.”

“Therefore, the service of “”advertising operation”” is increasingly gaining attention.

In this article, we will analyze in detail 3 benefits of using advertising service providers in the Vietnamese market.”

Benefit 1: Maximize efficiency by leveraging local expertise and experience

Develop strategic plans based on understanding the unique social media environment in Vietnam.

The digital advertising market in Vietnam has very different characteristics from that of Japan.
Characteristics of major platforms:

Facebook: The largest social network, used by about 70% of the Vietnamese population.

TikTok: Rapidly popular, especially among young people.

Zalo: Vietnamese messaging app with a high market share.

“When using an advertising agency service, you can build a strategy that is implemented by experts who have a deep understanding of the characteristics of each platform.

From producing creative content that understands local culture and language nuances, to setting up optimal distribution times, you can implement a deep, local market approach that businesses themselves would have difficulty doing themselves.”

Quickly update with algorithm changes

Platform algorithms change frequently, but advertising agencies always update the latest information. This helps prevent advertising effectiveness from being reduced due to algorithm changes, while maintaining high performance continuously.

Benefit 2: Optimize costs and resources, improve investment efficiency

Reduce personnel costs and optimize budget allocation

“When building an internal advertising management team, you will have to bear a large initial investment and ongoing maintenance costs such as recruitment costs, training costs and monthly personnel costs.
Using an advertising management agency service can help you significantly reduce these costs.”
Cost comparison example:
Internal operation: Monthly personnel cost + Training cost + System usage cost

Agency operation: Monthly service cost only (usually 10-20% of advertising budget)

Taking advantage of the Vietnamese market price

“Compared to Japan, the price in Vietnam is lower, so the cost of advertising agency services is also relatively reasonable.
With the same budget, you can carry out more activities and conduct more diverse experiments.”
Achieving maximum efficiency with limited resources

Especially for small and medium-sized enterprises or businesses new to the market, achieving the highest advertising efficiency within a limited budget is a major challenge.
Experienced advertising agencies will help optimize budget allocation and select effective advertising materials, thereby increasing ROI (Return on Investment).”

Benefit 3: Achieve sustainable growth through automated reporting and improvement cycles

Improve data-driven operations

Ad agency management services will provide standardization of detailed performance analysis and reporting.
Key analysis categories:

CTR (click-through rate) and CVR (conversion rate) trends
Compare performance by audience
Measure effectiveness by creative
Revenue metrics such as ROAS and CPA

Accelerate the PDCA cycle

By providing a one-stop service from data analysis, improvement recommendations to implementation, the PDCA cycle can be operated at high speed. Through monthly or weekly periodic improvements, you can expect continuous improvement in advertising effectiveness.
Prevent lost opportunities with real-time optimization

With automated reporting, unusual performance metrics are detected immediately and delivery settings are adjusted as needed.

This helps minimize lost opportunities, ensuring ads are always delivered at their optimal state.”

Points to note when choosing an advertising agency

When choosing an advertising agency in the Vietnamese market, it is important to confirm the following points:

Experience and knowledge in the local market: Has rich experience in operating in the Vietnamese market
Supported platforms: Has experience operating on major social networking platforms (SNS)
Reporting system: Provides detailed and periodic reports
Communication: Has a support system in Japanese
Fees mechanism: Transparent fees mechanism

Conclusion: The first step to success in the Vietnamese market

“Using advertising agency services in the Vietnamese market is an effective way to address local challenges and achieve the highest efficiency with limited resources.
With three benefits of leveraging expertise, optimizing costs and a continuous improvement cycle, the ability to succeed in business in the Vietnamese market will be significantly enhanced.”

“Businesses considering using advertising agencies should start by receiving proposals from many units and choosing the partner that best suits their needs.
Collaborating with a suitable partner will definitely help you achieve sustainable growth in the Vietnamese market.”

DYM VIETNAM’s “Advertising Operation Services” service page here tại đây