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What is Google Ads advertising?

ADS

What is Google Ads advertising?

What is Google Ads advertising?

Running Google Ads involves using the Google Ads platform to display advertisements across Google’s ecosystem, including search results, partner websites, YouTube, Gmail, and Google Maps. The greatest strength of Google Ads lies in its ability to target users based on their search intent, rather than relying solely on interests or behaviors like social media platforms do.

For example, when someone searches for keywords such as “website design services,” “spa near me,” or “digital marketing courses,” it signals a genuine and immediate need. Having ads appear at that precise moment allows businesses to reach potential customers with higher conversion rates compared to many other channels.

Why should businesses run Google Ads?

Why should businesses run Google Ads?

One of the key reasons many businesses choose to run Google Ads is its ability to generate customers with clear and specific demand. Unlike awareness-driven advertising platforms, Google Ads focuses on directly answering the questions or addressing the problems users are actively searching for.

In addition, Google Ads allows businesses to maintain tight control over their budgets, from setting costs per click or per conversion to adjusting spending based on location, time, or device. This makes it especially suitable for businesses that require clear performance measurement and continuous cost optimization.

Moreover, Google Ads is a versatile platform suitable for a wide range of industries—from services, education, healthcare, and real estate to e-commerce—provided that businesses have a solid understanding of their target customers’ search behavior.

Common types of Google advertising

Common types of Google advertising

In practice, running Google Ads is not limited to a single format but includes various campaign types, each designed to serve a specific objective.

Search ads (Google Search Ads) are the most common and effective option for businesses aiming to generate leads or drive quick sales. These ads appear directly on the search results page when users enter relevant keywords, allowing businesses to reach audiences with clear and immediate intent.

Display ads (Google Display Network) are typically used to increase brand awareness or for remarketing purposes. Banner-style ads are shown across Google’s partner websites, helping businesses reinforce their brand among users who have previously visited their website or shown interest in their products.

YouTube video ads are well-suited for brand-building campaigns, product introductions, or brand storytelling. With its massive user base, YouTube Ads help businesses expand reach and improve brand recall when the content is well executed.

In addition, Google offers formats such as Shopping Ads for e-commerce businesses and Performance Max, an automated campaign type that distributes ads across multiple channels, making it suitable for businesses with sufficient conversion data.

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Is running Google Ads effective?

Is running Google Ads effective?

The effectiveness of Google Ads depends heavily on how the campaigns are implemented. In many cases, businesses believe that Google Ads is “expensive,” but in reality, the issue often lies in choosing the wrong keywords, having an inefficient campaign structure, or using landing pages that are not persuasive enough.

An effective Google Ads campaign should start with in-depth research into customer search behavior, selecting the right high-intent keywords, creating relevant ad copy, and optimizing the post-click user experience. When these elements work well together, Google Ads typically delivers high conversion rates and a reasonable cost per customer.

Should businesses run Google Ads themselves or hire a Google Ads service?

Should businesses run Google Ads themselves or hire a Google Ads service?

For businesses that are just getting started, running Google Ads in-house can help them gain a better understanding of the platform and customer behavior. However, Google Ads is a highly technical and competitive system, especially in industries with high cost-per-click.

When a business requires stable results, wants to optimize costs, and aims to avoid common mistakes, partnering with a professional agency offers clear advantages. A professional Google Ads service provider not only sets up campaigns but also continuously monitors, optimizes performance, and provides strategic advice tailored to each stage of the business.

Conclusion

Running Google Ads is an effective solution that enables businesses to reach customers with clear intent, measure performance transparently, and optimize costs based on real data. However, to achieve sustainable results, businesses need to implement their advertising efforts in a structured, strategic manner and continuously optimize them based on user behavior.

 

DYM VIETNAM’s “Google Ads Management Agency Service” page here.

After graduating from the Department of Maritime Science at Kobe University in 2022, I joined DYM Co., Ltd. as a new employee. During my university years, I was a research student in the Natural Sciences, majoring in Electronic Physical Engineering. While primarily conducting research on optical materials, I also worked as a business intern at an advertising agency. Since 2024, in my role as the person in charge at DYM VIETNAM, I have established the advertising agency business in Vietnam and handled a variety of tasks, ranging from product design to client proposals.

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