I – Holiday

For companies considering or already entering the Vietnamese market, digital marketing is the key to success. However, understanding social media culture and local consumer behavior in order to run effective advertising campaigns is not an easy task.

II – First Working Day After the Holiday

Develop a strategic plan based on an understanding of Vietnam’s unique social media landscape.
The digital advertising market in Vietnam has characteristics that differ significantly from those in Japan.

Conclusion

Reduce labor costs and optimize budget allocation.
Building an in-house advertising team requires a substantial initial investment and ongoing expenses, such as recruitment costs, training costs, and monthly labor expenses.

By working with an advertising agency, you can significantly reduce these costs.
Example cost comparison:

• In-house operations: Monthly labor costs + Training costs + System usage fees

• Agency operations: Only a monthly service fee (typically 10–20% of advertising spend)