<li>Inquiries via Facebook ads increased by 5x.</li>
<li>Qualified leads increased by 3x.</li>
I – Key Highlights
Inquiries via Facebook ads increased by 5x.
Qualified leads increased by 3x.
II – Challenge
As there was no in-house marketing team, the company president personally managed the Facebook ads, but the number of inquiries remained stagnant.
III – Solution
3.1. Facebook Ad Management Service in Action
Because the company president was managing the ads personally, it was essentially a part-time effort, and not enough time was dedicated to ad operations.
We dedicated ample time to a series of operational tasks, from persona setting and creative production to performance analysis.
Specifically, we created unique creatives for each target audience and focused on making detailed operational adjustments.
3.2. Google Ad Management Service (Previously Unimplemented)
Bằng việc vận hành quảng cáo Google (vốn chưa được triển khai trước đây), chúng tôi đã đạt được hiệu quả phân phối tối ưu tới những người dùng đã có nhu cầu rõ ràng (đang tìm kiếm và thu thập thông tin).
Nhờ việc triển khai một cách chi tiết từ cấu trúc chiến dịch cho đến thiết kế từ khóa, chúng tôi đã có thể thu hút người dùng mà không bỏ lỡ bất kỳ cơ hội kinh doanh nào.
IV – Results
For our Facebook ad campaign, the number of inquiries increased fivefold with the same budget, compared to when it was managed in-house.
Regarding our Google ad campaign, because Google is more effective than Facebook at acquiring users with a clear need, we saw a significant increase in qualified lead acquisition.
As a result, the number of qualified leads tripled after we took over management.
V – Summary
In summary, this was a successful project that increased inquiries via Facebook ads by 5x and qualified leads by 3x.
We offer a wide range of digital marketing services, including Google and Facebook ad management.
If you are interested, please feel free to contact us using the information below.
