Services

Shopee

Shopee Store Management Services in Vietnam | Supporting Revenue Growth Through Store Optimization, Advertising, and Affiliate Marketing

Q: My Shopee shop is currently under penalty. Can it be resolved?

Yes, we can support you.We will first identify the root causes of the penalty (such as order cancellations, delayed shipping, or poor handling of negative reviews), and then improve your order processing workflow accordingly. This includes setting up automated responses and increasing your chat response rate (targeting over 90% with replies within 10 minutes). Penalty recovery will be our top priority.

If you want to maximize your sales on the Vietnamese Shopee market (67.9% market share), choose DYM Vietnam
We provide comprehensive support ranging from product page optimization, Shopee advertising (Search/Shop/Discovery/CPAS), and KOC affiliate marketing to livestream operations. We have achieved results such as a 1.5× increase in ROAS and a 1.3× improvement in CVR compared to the previous agency.

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Break free from the “high traffic but low sales” situation on Shopee — the platform that holds 67.9% of the e-commerce market share in Vietnam.

With 77.58 million monthly visits, Shopee dominates the e-commerce market in Vietnam. However, many businesses face challenges such as “shop CVR remaining below 2%,” “spending heavily on ads with little return,” or “reduced visibility due to platform penalties.”
DYM Vietnam directly improves sales performance through Japanese-standard strategies, covering everything from product page optimization and Shopee advertising to KOC affiliate marketing and livestream operations.

67,9%

Shopee’s market share in Vietnam’s e-commerce market (by GMV)

77,58 million

Shopee monthly visits (as of August 2025)

ROAS x1,5

Improvement in ROAS compared to the previous agency

CVR x1,3

Improvement in CVR compared to the previous agency

Comparison of the Four Major E-Commerce Platforms in Vietnam — Why You Should Focus Your Investment on Shopee

Shopee

67.9% market share / 77.58 million monthly visits

Target audience: Primarily women aged 18–35

Strong performance in bundles, coupons, and flash sales

Well-developed Shopee Live and affiliate ecosystem

Established as a widely used lifestyle-oriented e-commerce platform

Lazada / TikTok Shop / Tiki

Lazada: 7.6% market share / Suitable for brand building

TikTok Shop: 23.2% market share / Video-driven shopping platform

Tiki: 1.3% market share / Strong in books and electronics

⚠ Primarily play a complementary role to Shopee

At DYM, we can build a multi-channel strategy centered around “using Shopee as the core platform while integrating Lazada, TikTok Shop, and Facebook Fanpage.” We first prioritize optimizing Shopee — the platform with the largest market share — and then gradually expand to other channels step by step.

Already Selling on Shopee but Not Achieving Expected Sales” — 6 Common Challenges

01

There is traffic, but the CVR (conversion rate) remains below 2% and is underperforming.

02

Product thumbnails are overly “marketing-banner styled” and are not optimized according to Shopee’s best practices for sales-oriented visuals.

03

Shopee’s customer acquisition features such as Live, Video, and Affiliate are barely being utilized, resulting in missed sales opportunities.

04

The account was previously managed by another agency without achieving satisfactory results, and the root causes of the issues remain unclear.

05

There is no dedicated in-house Shopee specialist, resulting in delays in order processing, comment responses, and campaign setup.

The core of these issues lies in three key factors: “insufficiently optimized product page content,” “lack of understanding of Shopee’s algorithm,” and “the absence of a proper PDCA operational process.”

At DYM, we begin with a free store diagnosis to assess the current situation, then prioritize and address the most critical issues first.

5 Revenue-Driving Solutions — Optimize the Entire Customer Journey from “Visibility → Click → Purchase” with Shopee Operations Based on Developed-Market Standards

Solution 01: Comprehensive Optimization of Product Pages and Store Pages

We optimize product thumbnails using the “70% product image – 30% text” rule, improve SEO keywords in product descriptions, reorganize product categories, and refresh store banners.
By transforming visuals from “descriptive images” into “sales-driven images,” we help improve both CTR and CVR. In addition, we also support operational improvements in order processing workflows to reduce the risk of platform penalties.

Solution 02: Strategic Shopee Advertising Operations (Combining 4 Types of Ads)

We flexibly utilize different ad formats based on business goals and KPIs:
Search Ads (ensuring visibility in brand-related searches)
Shop Ads (maximizing brand awareness)
Discovery Ads (attracting users considering competitors’ products)
Off-Site CPAS Ads (driving traffic from Facebook and Google)
Before major sales campaigns, we increase ad budgets by up to 1.5× to maximize ROAS.

Solution 03: KOC Affiliate and MCN Collaboration

We combine both Open Campaigns (continuous participation from all affiliates) and Targeted Campaigns (assigning selected KOCs to create high-CVR content). In addition, we leverage MCN campaigns to quickly connect with industry-specific KOL groups in sectors such as cosmetics and FMCG.
Because we utilize a performance-based pricing model, brands can expand awareness while keeping risks under control.

Solution 04: Shopee Live / Video Production and Promotional Campaigns

We implement sales livestreams through Shopee Live (including limited coupons and Shopee Coin giveaways), while also publishing short-form videos with product tags on Shopee Video.
By combining bundle sales, Bundle Deals, and Flash Sales, we help increase the average order value (AOV).
In addition, we also support participation in major sales events in Vietnam such as Tet campaigns and Double Day promotions.

Solution 05: Monthly Data Analysis, PDCA Management, and Competitor Benchmarking

Using Shopee Page Insights, we conduct monthly analyses of key metrics such as CVR by traffic source, sales performance by product, and CTR trends.
We also benchmark against three competitors by comparing factors such as pricing, review volume, and product count, then apply the findings to optimize strategies for the following month.

3 Service Plans Tailored to Your Sales Scale and Business Needs — Start with a Free Store Diagnosis to Understand Your Current Situation Clearly

Starter Plan

Basic Optimization & Store Operations

Price: Upon consultation

(Proposal reference: from VND 14 million/month)

Product page SEO optimization

Thumbnail redesign and optimization

Basic Shopee Ads setup

Monthly reporting

Standard Plan

Comprehensive Store Operations

Price: Upon consultation

(Shopee + Facebook plans from VND 17 million/month)

Includes all features of the Starter Plan

KOC Affiliate collaboration and management

Shopee Live / Video operations

Promotional campaign planning and PDCA management

Recommend Plan

Growth Plan

Multi-Platform E-Commerce Expansion Support

Price: Upon consultation

(Support for multiple platforms)

Includes all features of the Standard Plan

Facebook/Meta advertising integration

Expansion to TikTok Shop

Expansion to Lazada / Tiki

Why Choose Us — Google Premier Partner
× Meta Certified ×
Proven Hands-On Experience in Vietnam

Achievement ①

Achieved a 1.5× increase in ROAS compared to the previous agency.

This result was driven by a combination of event-focused product creative optimization, product landing page improvements, Shopee ad optimization, affiliate collaboration, and Facebook integration.

Achievement ②

Achieved a 1.3× increase in CVR compared to the previous agency.

This was accomplished for a Shopee store with a previously low CVR of under 2%, through comprehensive page optimization and improved Shopee SEO. In addition, strengthening bundle sales strategies also helped increase AOV (average order value).

Certified as a Google Premier Partner (top 3% of agencies worldwide) and a Meta Business Partner. Recognized as one of Vietnam’s leading digital advertising agencies officially certified by both Google and Meta.

With over 20 years of experience in the Japanese market and a track record of supporting more than 5,000 companies, we also serve over 25 clients in Vietnam. We provide Japanese-standard strategies optimized specifically for the Vietnamese market.

We provide comprehensive support across major platforms including Facebook, Instagram, TikTok, Zalo, YouTube, Google, Shopee, and Lazada. More than 80% of our clients use multiple services simultaneously.

FAQs

Frequently Asked Questions About Shopee Store Management Services

Please tell us the estimated cost for Shopee management services. Is there any initial setup fee?

Monthly operation fees and advertising costs vary depending on your business scale and the scope of support required. In general, there may be an initial setup or design fee; however, depending on the discussion and certain conditions, it may be waived.
First, we will conduct a free store diagnosis to better understand your current situation and business needs.

I am currently operating a Shopee shop. Can I start with a current situation analysis?

Yes, you can start with a free store diagnosis.We will analyze your entire Shopee store (including CTR, CVR, penalty status, and competitor benchmarking), and then propose improvement areas prioritized by impact.
Optimizing and improving existing stores is one of DYM Vietnam’s key strengths.

My Shopee shop is currently under penalty. Can it be resolved?

Yes, we can support you.
We will first identify the root causes of the penalty (such as order cancellations, delayed shipping, or poor handling of negative reviews), and then improve your order processing workflow accordingly. This includes setting up automated responses and increasing your chat response rate (targeting over 90% with replies within 10 minutes). Penalty recovery will be our top priority.

Do I need to prepare product images and videos by myself?

In principle, we will ask you to provide basic materials (photos/videos). However, creative production such as banner design, video editing, and subtitle addition will be handled by DYM’s in-house team. If you do not have any materials yet, we can also provide guidance and support in arranging photo and video production. First, please share your current situation with us so we can advise you accordingly.

How long does it take to see results?

Technical improvements such as page optimization and SEO enhancement can typically show relatively quick results. However, to achieve stable improvements in CVR and ROAS, we recommend continuous operation for 3–6 months. In addition, major Shopee campaign events (4.4, 5.5, 6.6, 9.9, etc.) can be leveraged to drive short-term sales growth.

Start with a “Free Store Diagnosis.”

We will conduct a comprehensive analysis of your CVR,
penalty status, and competitor performance, and then identify and prioritize the actions that should be implemented immediately.

On Shopee, some businesses have achieved a +80% increase in revenue compared to the previous month during the 6.6 Mid-Year Sale campaign.
During the 9.9 Super Sale event, a +100% growth is also entirely achievable.
However, preparation should begin at least 2 months in advance.
To be ready for the next major sale campaign, we recommend starting now.

Let’s build something great together

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