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E-commerce Operations Services in Vietnam | Support for Shopee, TikTok Shop, Lazada, and Tiki
If you want to maximize revenue in Vietnam’s e-commerce market (projected to exceed USD 20 billion by 2025), choose DYM Vietnam.
We provide comprehensive e-commerce operation services across Shopee (67.9% market share), TikTok Shop (23.2%), Lazada, and Tiki. Our services include product page optimization, video production, livestream sales, KOC collaborations, advertising management, and monthly performance analysis — delivering a complete end-to-end operational solution.
Certified Google Premier Partner × Meta Certified Partner.
Vietnam’s e-commerce market has reached USD 20 billion — it is time to move beyond the era of “fragmented operations” across the four major platforms.
Shopee is ideal for attracting customers with clear purchasing intent, TikTok Shop helps expand potential customer reach, Lazada supports brand building, and Tiki enhances credibility. In Vietnam, an e-commerce strategy focused on only one platform is no longer effective.
However, many companies lack the internal resources to manage multiple e-commerce channels simultaneously. Splitting operations among different agencies for each platform leads to duplicated costs, while fragmented data makes optimization and performance improvement more difficult.
DYM Vietnam provides an integrated operation solution for all four major e-commerce platforms through a single dedicated team, helping businesses maximize e-commerce revenue in Vietnam.
Comparison of the Four Major E-commerce Platforms — Which “Hybrid Strategy” Best Fits Your Products?
Metric
Domestic Access Count
User Demographics
Market Share
Strengths
Weaknesses
Suitable Products
Shopee
7.75 million/month
Mainly women aged 18-35
Approx. 67.9%
High number of users & sellers
Low cost to open a shop
Abundant promotional campaigns
Low cost to open a shop
Abundant promotional campaigns
Fierce price competition
Commission fee burden
Difficult to differentiate brands
Commission fee burden
Difficult to differentiate brands
Beauty, food, daily necessities, etc.
Supports a wide range of products
Supports a wide range of products
Lazada
11.5 million/month
Men & women aged 25-34
Approx. 7.6%
Strong in branded goods
Substantial logistics & delivery network
Frequent large sales
Substantial logistics & delivery network
Frequent large sales
Fewer users compared to Shopee
Complex entry & registration process
Complex entry & registration process
Beauty, fashion, home appliances, etc.
Branded & high-quality products
Branded & high-quality products
Tiki
3.1 million/month
Mainly men in their 30s
Approx. 1.3%
Strong in local brands
Fast delivery
High quality & reliability
Fast delivery
High quality & reliability
Small user base & distribution scale
Higher commission & logistics costs
High barrier to entry
Higher commission & logistics costs
High barrier to entry
Books, home appliances, daily necessities, etc.
Quality-focused products
Quality-focused products
Tiktok
40.9 million/month
Men & women aged 18-34
Approx. 23.2%
Good synergy with video & livestreaming
High appeal to the youth demographic
Products are easy to sell
High appeal to the youth demographic
Products are easy to sell
Requires video & livestream operation
Returns & inventory management are critical
Frequent policy/algorithm changes
Returns & inventory management are critical
Frequent policy/algorithm changes
Fashion, beauty, food, etc.
Products with high visual appeal on video
Products with high visual appeal on video
DYM’s recommended strategy: First focus on Shopee (customers with clear purchase intent) and TikTok Shop (potential customer acquisition), then expand to Lazada during the brand-building phase and Tiki during the trust-building phase. At the same time, centrally manage data across all platforms to create a continuous optimization and improvement cycle.
“We are already selling on e-commerce platforms, but performance remains average across all channels” — 6 Common Challenges
01
We have opened a store on Shopee, but the CVR remains low. Even after increasing ad spend, sales have not grown proportionally.
02
We want to start on TikTok Shop, but we do not have internal staff capable of simultaneously handling video production, livestreaming, and e-commerce operations.
03
Different agencies are assigned to different platforms, resulting in inconsistent strategies and doubled costs.
04
We previously worked with another agency, but they only provided reports without actionable improvement proposals. Despite poor results, the contract simply continued.
05
We cannot find a Japanese partner capable of optimizing Vietnamese content, planning localized campaigns, and selecting suitable KOCs in Vietnam.
06
Our headquarters in Japan has requested improvements in Vietnam EC performance metrics, but we do not know where to begin.
The common root cause behind these challenges is the “lack of a consistent cross-platform strategy design.” Optimizing each platform independently will eventually reach its limit. True synergy is created only when Shopee × TikTok Shop × advertising × SNS are strategically connected. DYM centrally manages all operations within a unified system and builds a continuous improvement cycle driven by data.
From strategy design to revenue maximization —
DYM Vietnam’s 5-step full-service e-commerce operation process
Solution 01: EC Strategy Diagnosis, Platform Selection & KPI Design
Solution 01: EC Strategy Diagnosis, Platform Selection & KPI Design
Solution 02: Product Page & Store Optimization (All Platforms)
We optimize Shopee stores using the “70% product – 30% text” thumbnail principle, keyword SEO, category structuring, and store banner renewal. We also optimize TikTok Shop storefronts (showcase and shop tabs) and design official branded stores on Lazada. All platform content is fully localized in Vietnamese.
Solution 03: Creative Content Production (Images, Videos & Livestreams)
We create Shopee banners and product visuals, produce vertical videos for TikTok Shop (4–12 videos per month), plan and operate livestreams, and manage KOC affiliate collaborations. Content is localized by Vietnamese creators to maximize purchase intent. We apply the principle of “One Content = One Message” to ensure clear communication.
Solution 04: Multi-Channel Advertising Operations (EC + SNS + External Traffic)
Solution 04: Multi-Channel Advertising Operations (EC + SNS + External Traffic)
Solution 04: Multi-Channel Advertising Operations (EC + SNS + External Traffic)
All KPIs — including sales, CVR, ROAS, CTR, video views, and followers — are centrally managed through monthly integrated reports. We benchmark against three competitors, identify high-performance factors, and update strategies for the following month. Weekly progress updates are also provided via Zalo and Messenger.
Providing specialized optimization solutions tailored to each of the four major e-commerce platforms.
Shopee (67.9% market share)
Product page SEO optimization and thumbnail redesign
Management of 4 Shopee ad types (Search / Shop / Discovery / CPAS)
KOC affiliate and MCN collaboration support
Livestream and flash sale planning
Penalty handling and CVR improvement
Support for major Shopee campaigns such as 9.9 and 6.6 sales events
Support for major Shopee campaigns such as 9.9 and 6.6 sales events
Store setup and Seller Center development
Vertical video production (4–12 videos per month)
Livestream sales planning and operation
KOC affiliate recruitment and management
TikTok Ads operation (In-Feed / TopView)
Conversion funnel design from TikTok → Shopee
Lazada (7.6% market share)
LazMall branded store design
Product page and image optimization
Lazada Ads management (Sponsored Products)
Participation in Flash Sales and major promotional campaigns
Brand image consistency management
Optimization of logistics and delivery policies
Tiki (1.3% market share)
Same-day delivery support setup through TikiNOW
Product page and product description optimization
Support for obtaining official store certification
Focus on categories such as books, electronics, and office supplies
Content emphasizing quality and reliability
Review growth and customer satisfaction improvement
Why Companies Choose Us — Not just “an agency that can do everything,” but “an agency that connects everything to deliver results.”
Certified Google Premier Partner (top 3% of agencies) × Meta Business Partner.
We are one of Vietnam’s leading digital advertising agencies officially certified by both Google and Meta.
Over 20 years of experience in the Japanese market, with more than 5,000 companies served.
In Vietnam, we have already supported over 25 clients, with more than 80% using multiple services simultaneously.
Comprehensive coverage across major platforms including Facebook, TikTok, Google, Shopee, Lazada, and Zalo.
Our hybrid team supports three languages (Japanese – Vietnamese – English), enabling both localized Vietnamese content optimization and smooth reporting to headquarters in Japan.
Strong creative production capabilities and fast PDCA execution speed.
Our in-house team provides end-to-end production, from banners and article-style landing pages to vertical short-form videos. We have deep expertise in the “purchase directly from SNS” consumer behavior trend, which is a dominant buying pattern in Vietnam.
FAQs
Frequently Asked Questions About
E-commerce (EC) Operations Services
E-commerce (EC) Operations Services
Could you provide a reference cost for EC operation services? Are fees charged separately for each platform?
Costs vary depending on the number of platforms, scope of work, and volume of video production required. You may start with a single platform such as Shopee and gradually expand in phases. Using services across multiple platforms is generally more cost-effective than hiring separate agencies for each one. We first provide a free EC consultation and analysis to better understand your needs.
I’m not sure which platform to start with. Can you provide recommendations?
Yes. You can begin with a free consultation regarding platform selection. Based on your products, target audience, budget, and current situation, we will recommend the optimal priority order. In most cases, we suggest starting with Shopee (customers with clear purchase intent) followed by TikTok Shop (potential customer acquisition).
Is there a minimum contract period? Can we request short-term support?
In principle, we recommend a minimum contract period of six months or longer, as EC operations require continuous optimization to achieve strong results. However, we also accept individual requests such as product page optimization, video production, or short-term campaigns (Tet holidays, 6.6 sales, 9.9 campaigns, etc.).
Does the company need to prepare product images and videos?
If you already have existing materials, we can support editing, subtitle insertion, and optimization. If no materials are available, DYM’s in-house creative team can handle the entire process, from planning and filming to editing. We can also advise on using Vietnamese models and arranging local production shoots.
We are currently working with another agency. Is it possible to transition or operate in parallel?
Yes, we can support the transition process. We will review your current account data and operational history, identify areas for improvement, and then begin implementation. A parallel operation phase can also be arranged for a smoother step-by-step transition. Please contact us for detailed consultation.
Can you provide reports to our headquarters in Japan? Do you support both Vietnamese and Japanese?
Yes. Our trilingual support team (Japanese – Vietnamese – English) provides regular monthly reports in both Vietnamese and Japanese. We can also accommodate management reporting formats required by headquarters in Japan, while supporting daily communication via Zalo and Messenger.
Start with a
“Free EC Strategy Diagnosis.”
We will analyze your current platform structure, sales data, and operational challenges, then propose the highest-priority actions that should be implemented immediately.
Vietnam’s EC market is currently experiencing rapid growth. While Shopee holds a 67.9% market share, TikTok Shop has also expanded rapidly to 23.2%. Within one year, there will be a significant and potentially irreversible gap between businesses that adapt quickly to this trend and those still operating on only a single platform. The strategy diagnosis you conduct today will determine next year’s revenue performance.
Vietnam’s EC market is currently experiencing rapid growth. While Shopee holds a 67.9% market share, TikTok Shop has also expanded rapidly to 23.2%. Within one year, there will be a significant and potentially irreversible gap between businesses that adapt quickly to this trend and those still operating on only a single platform. The strategy diagnosis you conduct today will determine next year’s revenue performance.
Let’s build something great together
Just leave your information of your needs:
- We’ll get back to you within 24 hours
- Discuss your project via a quick call
- Receive a quotation from DYM Vietnam
