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Tiktok Shop

Tiktok Shop

TikTok Shop Operation Services in Vietnam | Supporting Sales Growth Through Video Production, Livestreaming, and Advertising

If you are looking for TikTok Shop operation services (the second-largest EC platform in Vietnam with a 23.2% market share), DYM Vietnam is here to help.
We provide end-to-end services ranging from shop setup, short-form video production, livestream commerce planning, and KOC affiliate marketing to TikTok advertising.
By implementing EC video strategies that “drive purchases at first glance,” we help brands attract new customers, especially younger audiences and Gen Z.

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On TikTok Shop — the second-largest e-commerce platform in Vietnam with 40.9 million users,
move from the “search before buying” era to the “see it, buy it” era.

TikTok Shop is fundamentally different from traditional e-commerce platforms. Users no longer “search for products to buy”; instead, the algorithm “delivers videos that make them want to buy.” This “discovery e-commerce” model enables brands to directly reach potential customers for the first time.
However, the three major challenges — “creating videos,” “managing livestreams,” and “handling e-commerce operations” — are the biggest barriers preventing many companies from getting started with TikTok Shop.
DYM Vietnam provides comprehensive support, from store setup and video production to livestream commerce and advertising operations.

40,9
million users

Number of TikTok Shop users in Vietnam (April 2025)

23,2%

TikTok Shop’s market share in Vietnam’s e-commerce market (ranked No.2)

Ages 18–34

Core user demographic of TikTok Shop (both male and female)

Video
→ Instant Purchase

The shortest customer journey through the “discovery e-commerce” model

How Are TikTok Shop, Shopee, and Independent E-Commerce Websites Different?

TikTok Shop (Discovery E-Commerce)

The algorithm delivers videos to users who are likely to be interested, guiding potential customers from “discovery → impulse purchase.”

Videos and livestreams play a central role in purchasing decisions.

Highly effective in reaching younger audiences aged 18–34.

Shopee (Search-Based E-Commerce)

Users with clear purchase intent search for and buy products directly. Strong in capturing customers with existing demand.

Price comparison, coupons, and sales campaigns are the key purchasing factors.

With a 67.9% market share, it is the largest e-commerce platform.

Independent E-Commerce Website (Brand-Oriented E-Commerce)

Its main strength lies in building brand identity and accumulating customer data independently.

However, businesses must handle customer acquisition on their own. Without advertising or SEO, the website will receive little to no visibility.

At DYM, we recommend a “two-pronged strategy”: using Shopee to reach customers with clear purchase intent, while utilizing TikTok Shop to engage potential customers.

Managing both platforms simultaneously helps maximize both new customer acquisition and repeat purchase rates.

“Want to Start TikTok Shop but Struggling with Video Production, Livestreaming, and E-Commerce Operations?” — 5 Common Challenges

01

Posting videos on TikTok, but unable to connect them with TikTok Shop to generate actual sales.

02

Lacking in-house expertise in short-form video production and editing, and unsure what kind of content can actually drive sales.

03

Tried livestreaming, but failed to attract viewers, generate comments, or drive sales.

04

Experienced situations where a viral video caused a sudden surge in orders, leading to stock shortages, delayed deliveries, and customer complaints.

05

Product listing regulations, pharmaceutical laws, and advertising content restrictions are complex, making it difficult to determine the appropriate level of messaging and promotion.

TikTok Shop requires the combined capabilities of “video content creation × e-commerce operations × influencer management” to achieve success.

If a company attempts to handle everything in-house, it would need to bear the personnel costs of three different specialized roles.

DYM provides all of these functions through an in-house team as a one-stop service solution.

TikTok Shop requires the combined capabilities of “video content creation × e-commerce operations × influencer management” to achieve success.

If a company attempts to handle everything in-house, it would need to bear the personnel costs of three different specialized roles.

DYM provides all of these functions through an in-house team as a one-stop service solution.

From Store Setup to Going Viral — 5 Steps of Comprehensive TikTok Shop Operations

Solution 01: TikTok Shop Setup & Seller Center Development

We handle the entire store setup process, including creating a TikTok for Business account, registering Seller Center, preparing required documents, listing products, and configuring payment and shipping settings.
In addition, we implement features such as Showcase setup, promotional configurations, and shop tab optimization. We provide a secure initial setup that complies with regulations and marketplace guidelines in Vietnam.

Solution 02: Short-Form Video Production & Product Link Integration

We design video structures to “capture viewers’ attention within the first 3 seconds.” Content production includes Vietnamese subtitles, trending music selection, product usage scenarios, before-and-after content, and UGC-style creatives.
Product tags (purchase links) are embedded directly into the videos to create the shortest path from viewing to instant purchase. In addition, we apply a PDCA approach to incorporate high-performing video elements into future content production.

Solution 03: Livestream Commerce Planning & Operations

We manage the entire livestream process, including broadcast script creation, limited-time coupon planning, product demonstrations, and real-time viewer comment management.
We design and operate regular livestream sessions (at least once per week) to build a returning customer base, while also creating traffic flows from viral videos to livestreams.
After each session, we analyze viewer data and sales performance to continuously improve operations through the PDCA cycle.

Solution 04: KOC Affiliate & Influencer Collaboration

We leverage TikTok Shop’s affiliate features to identify and collaborate with KOCs (Key Opinion Consumers) who are highly aligned with your products.
Rather than focusing only on short-term collaborations, we develop long-term partnership campaigns to build a loyal customer base.
By directing users from influencer-generated content straight to product pages, we help expand new customer acquisition while optimizing advertising costs.

Solution 05: TikTok Advertising Operations, Data Analysis & PDCA Optimization

We combine advertising formats such as In-Feed Ads, TopView, and Shopping Ads to accelerate the reach of viral videos and expand new customer acquisition.
Using TikTok Shop Seller Center’s analytics features, we conduct monthly analyses of key metrics such as sales, video views, conversion rates (CVR), and affiliate performance.
Based on these insights, we build a PDCA cycle to continuously optimize and refine content strategies for the following month.

3 service plans tailored to your business stage and resources — Start with a free consultation so we can better understand your current situation

Creative Enhancement

Price: Negotiable

Video production services can also be contracted separately.

Short-form video production (4–8 videos/month)

Product tagging and optimization

Trending music selection

Video performance analysis

Full-Service Operations Package

Complete TikTok Shop Operations

Price: Negotiable

Comprehensive support covering everything from store setup to performance analysis.

Includes all services from the video production package

Livestream commerce operations

KOC affiliate management

Monthly reporting & PDCA optimization

Recommend Plan

Optimization with Shopee Integration

Price: Negotiable

Simultaneous operation of TikTok Shop + Shopee

Includes all services from the full-service operations package

Integrated Shopee operations support

Traffic flow design from TikTok → Shopee

Integration with Facebook/Meta advertising

Why Choose Us — The Combination of “Video Production
× E-Commerce Operations × Local Team in Vietnam”
In Vietnam’s digital advertising market — especially on Facebook and TikTok — the freshness of creatives (banners and videos) has a direct impact on campaign performance. DYM provides comprehensive in-house services ranging from landing page-style content creation to short-form video production. We specialize in designing customer journeys that lead “from social media to purchase or direct inquiry,” which has become a major trend in Vietnam.

In Vietnam’s digital advertising market — especially on Facebook and TikTok — the freshness of creatives (banners and videos) has a direct impact on campaign performance. DYM provides comprehensive in-house services ranging from landing page-style content creation to short-form video production. We specialize in designing customer journeys that lead “from social media to purchase or direct inquiry,” which has become a major trend in Vietnam.

We have an in-house video production and design team in Vietnam capable of supporting Japanese, Vietnamese, and English. Our strengths include producing localized content using Vietnamese models, optimizing Vietnamese subtitles, and incorporating trending music popular in the local market.

We have an in-house video production and design team in Vietnam capable of supporting Japanese, Vietnamese, and English. Our strengths include producing localized content using Vietnamese models, optimizing Vietnamese subtitles, and incorporating trending music popular in the local market.

Certified as a Google Premier Partner × Meta Business Partner. We provide comprehensive support across platforms such as Facebook, TikTok, Google, Shopee, and Zalo. Over 80% of our clients use multiple services simultaneously, and we also have experience operating TikTok Shop and Shopee in parallel.

Certified as a Google Premier Partner × Meta Business Partner. We provide comprehensive support across platforms such as Facebook, TikTok, Google, Shopee, and Zalo. Over 80% of our clients use multiple services simultaneously, and we also have experience operating TikTok Shop and Shopee in parallel.

Over 20 years of experience in Japan, having supported more than 5,000 businesses. In Vietnam, we have worked with over 25 clients, and we stand out from other agencies thanks to our fast PDCA execution and strong ability to capture local market trends.

Over 20 years of experience in Japan, having supported more than 5,000 businesses. In Vietnam, we have worked with over 25 clients, and we stand out from other agencies thanks to our fast PDCA execution and strong ability to capture local market trends.

FAQs
Frequently Asked Questions about
TikTok Shop Operations Services
Could you please provide a reference price for TikTok Shop services? Can we hire only video production services?
  Yes, you can absolutely hire only our video production services. We offer packages starting from 4 videos per month. The cost of full-service operations varies depending on requirements, video volume, and advertising budget.
Do we need to prepare our own videos (product images or footage)?
  If you provide materials, we can support everything from editing and subtitle insertion to background music (BGM) integration. If you do not have any videos, DYM’s creative team can handle the full process, from concept development and filming to editing. First, please let us know about your product and the style you are aiming for.
If a video goes viral and suddenly generates a large number of orders, how will inventory and shipping be handled?
  TikTok Shop has the characteristic of experiencing sudden order surges when a video goes viral. At DYM, we support building demand forecasting processes, reviewing inventory management systems, and creating guidelines for handling customer complaints. We also provide support in operational risk management throughout the process.
Do you provide support for compliance with listing regulations and content restrictions?
  Yes, we do. TikTok Shop has category-specific regulations; for example, pharmaceuticals and tobacco products are prohibited, while cosmetics and food products require additional documentation. In addition, exaggerated or misleading advertising content may lead to the risk of account suspension. DYM supports the creation of content that complies with both Vietnamese and Japanese guidelines and regulations.
We are also operating Shopee. Can we run it alongside TikTok Shop?
  Yes, you can operate Shopee and TikTok Shop simultaneously with our multi e-commerce integrated package. We will propose an overall strategy, including designing traffic flows from TikTok videos to Shopee campaigns, as well as integrating advertising across Facebook and TikTok Shop (leveraging CPAS).

TikTok Shop is a channel where “businesses that move first will dominate brand awareness among younger consumers.”

Before your competitors fully establish themselves, quickly
assess your current situation through a free consultation
today.

TikTok Shop is a channel where “even without followers, strong content can go viral the next day.”
While Shopee has become a search-driven competitive marketplace, TikTok Shop is one of the few platforms that still allows early movers to gain an advantage through a discovery-based model.
Businesses that start today will secure brand awareness in Vietnam’s youth market for the next year.

Let’s build something great together

Just leave your information of your needs:

  • We’ll get back to you within 24 hours
  • Discuss your project via a quick call
  • Receive a quotation from DYM Vietnam
contact DYM Việt Nam